Authentic Italian was the very first B2B event by 20 WAYS Ltd in KSA. Its aim was to test and launch 20 WAYS Halal range and Muslim friendly ingrdients into the market.
All guests came from biggest distribution chains in KSA and from hospitality sector. They took part to a 2-hours product trainig session and final tasting, matching local ingredients to Italian Halal specials by 20 WAYS. At the end of the event, product assessment cards were collected, with their feedbacks on each single ingredients assessed.